People use emojis on a daily basis. All of them are inspired by real objects that are quickly recognized by everyone. To show that McDonald's has such a cultural relevance that it even has its own little signs, we made an ad that proved that only icons become icons.
Karl Wolfgang Epple,
Translating from the Japanese
for 'e' picture and 'moji' character,
the original emojis were inspired
by real-life objects and people. So they represent the archetype of each.
Whether for good or for bad,
we all recognize the products and branding of McDonald’s almost instinctively.
- it's nice that -