People use emojis on a daily basis. All of them are inspired by real objects that are quickly recognized by everyone. To show that McDonald's has such a cultural relevance that it even has its own little signs, we made an ad that proved that only icons become icons.  

Dave Lane,

Karl Wolfgang Epple,

Marie-Therese Humer,

Matthieu Lavanchy,

Seiko Hatfield


Translating from the Japanese
for 'e' picture and 'moji' character, 
the original emojis were inspired
by real-life objects and people. So they represent the archetype of each. 

Whether for good or for bad,
we all recognize the products and branding of McDonald’s almost instinctively.

- it's nice that -