top of page
TYPE_FrischundGUT4.png

In 2015 we rebranded one of the biggest Supermarket chains in Germany turning from a rational to an emotional brand. We went from a clean look and perfect food to imperfect, fun and colorful photography  — and found a magazine with no stock but all love. 

Rewe_Süß&Herzhaft_Eis_01-1_47L.jpg
Kabeljau_15285_155B622AAC7_295489;5.jpg
04-17-035-1_155B622AAC7_960072;3.jpg
FS_Sommerbeeren_Shake_ohne_Teller-1_47L_
201805_Rewe_Magazin_03184024_klein.jpg

"Frisch&Gut" (fresh&good) has 60 Pages and is published quarterly with 4 m copies. In case you're wondering: that's a lot for Germany.

Supervision of 65 editorial

spreads for "Frisch&Gut".

Rewe_Magazin_02-17-452.jpg
Rewe_Käse_Raclette_02_Variante-1_47L.jpg
201805_Rewe_Magazin_03184088.jpg

"Dear Frisch&Gut, I simply have to gratulate you. It's the second time now, that I hold this magazine in my hands and I'm simply blown away. Fantastic recipes, brilliant food photography, beautiful layout. Some other magazine would be well advised to learn from you."

 Letter to the editor, Bettina, Ulm

FRISCH & GUT

Rewe_Magazin_02-17-362.jpg

Marie-Therese Humer,

Jonas Götz

FS_KiBa_Shake_01-1_47L_155B622AAC7_14555

Lukas Grossmann,

Maria Grossmann

MM_Mangosalat_2130_bearbeitet.jpg
russisch_Grillen.jpg
Rewe_Magazin_02-17-493.jpg
Rewe_172.jpg
FS_Erdnussbutter_01-1_47L_155B622AAC7_14
Rewe_Magazin_01-17-207 Kopie.jpg
201805_Rewe_Magazin_03184063.jpg

Patricia Darlison,

Raik Holst,

Andrea Thode

"Dear Frisch&Gut, now it's my turn to tell you: I love your magazine. Not only that the recipes, articles and photographs are fresh, the whole magazine is sooooooooo great. Really awesome."

Letter to the editor, 
Nina, Cologne

Rewe_321.jpg
Rewe_Rhabarber_und_Kokosreis_2468.jpg
Eistee_10611.jpg

Volker Hobl,

Robin Kranz

Ina Erdmann,

Oliver Schwarzwald

"Big thumbs up for your lovely magazine. I already cooked so many meals from it. Thank you for doing such a great job." 
Letter to the editor, Thomas, Lüneburg

BCM-Logo Kopie.png
MRA_winner_2017-18_print.png
GLX2018WIN_print.png
AST_winner_2018_print.png
bottom of page