In spring 2017 TOM TAILOR, a vertically integrated fashion brand, with 5.859 stores in 35 countries, faced a big challenge: to stand out in times of fast fashion and loud advertising. To develop a unique look that still is approachable and hits  the customers right in their hearts.


In times of insecurity and pessimism, TOM TAILOR wants to give you the confidence you need. The feeling that you can do everything, no matter what. To believe in yourself. To be bold and step out of your comfort zone. To be the color splash in all that gray.

Besides the new brand attitude we found a look that slightly changes every season. Colorful and fun DIY Elements, that support the feeling, that you can do it yourself - that everything is up to you.

Isabelle Thiry,

Jonas Ungar


FW '17

SS '18

Spiri Fountoglou,

Jana Gerberding, 

Marie-Therese Humer

FW '18