In spring 2017 TOM TAILOR, a vertically integrated fashion brand, with 5.859 stores in 35 countries, faced a big challenge: to stand out in times of fast fashion and loud advertising. To develop a unique look that still is approachable and hits  the customers right in their hearts.

 

In times of insecurity and pessimism, TOM TAILOR wants to give you the confidence you need. The feeling that you can do everything, no matter what. To believe in yourself. To be bold and step out of your comfort zone. To be the color splash in all that gray.